Questions about film for web, Violet Productions

WHY USE VIOLET PRODUCTIONS?

• We are a video production company that has the best contacts book in the business from tv directors, editors, and cameramen to presenters, scriptwriters and make-up artists who work for us at special rates.
• We have all made hours and hours of broadcast tv so you can trust us to really know what we are doing and deliver you a web film or video podcast with high production values.
• We have established relationships with agents to deliver famous names and voice over artists at competitive rates.
• We know your time is precious so we make the process simple.
• We only work with the very best tv talent around.
• We deliver you a online video with dynamic content and high production values.
• We work in a cost effective way to give you a high return on your investment.
WHY DOES A WEB FILM DELIVER?

• A web film is a cost effective marketing tool that can deliver strong sales and messages for you 24/7.
• A web film is great to use for training and communicating with staff and customers.
• A web film is a modern cost effective way to replace conventional distribution methods.
• A web film delivers concentrated content to a generation who demand fast messages.
• A web film can deliver powerful material in attention grabbing chunks.
• A web film advertises an active company policy to cut your carbon footprint.
• A web film can entice interest and streaming video broadens your message.
• A web film is the most effective way to engage, train and motivate staff.
• A web film can demonstrate product effectiveness like no other medium.
• A web film resonates with viewers in a market where quick and personal communication is key.
• A web film allows your brand to be promoted within the context of your existing media.
• A web film gets noted by Google robots and pushes your site up the rankings.
• A web film implemented now gives you an ongoing advantage as web films and video podcasts become a more integrated part of every company workflow
HOW LONG SHOULD MY WEB FILM BE?

Not too long is the simple answer!

For most clients we suggest a 30 second to 2 minute web film or video podcast and we can also deliver a longer version to use for other promotional purposes if needed.
Not too long is the simple answer!
We shoot as many web films as you need during your web film shoot as most companies find it more cost effective to have 30 web films at 20 seconds each placed strategically around a site rather than one giant long one no-one has time to view.
Visitors to your website may be viewing from their desks and therefore you need to bear in mind the difference of this online video medium. Shorter web films and video podcasts work perfectly with short attention spans and viewer’s time restrictions.
Short web films and video podcasts are also easier to download, especially onto mobiles phones. We know that whether it is client testimonials, highlights from a conference or a product launch, highlighting the very best bits in key chunks is a brilliant device to get visitors to access all areas of your website.
HOW MUCH DOES A WEB FILM OR VIDEO PODCAST COST?

Every web film has a different budget. If you want us to give you a detailed estimate for your web film or video podcast then email us at webfilm@violetproductions.com and we will give you a detailed breakdown for your project.
When planning a company web film or video podcast do bear in mind things that will keep your costs down:
• Shoot your web film footage in one location
• Use library music on the finished web film
• Use an unknown actor for voice over
• Keep your graphics bold and simple
• Use media trained professionals on screen who can deliver
What puts your costs up:
• Shooting in distant locations or more than two locations
• Using Presenters
• Extra professionals ie make-up artists, food stylists, script writers
• Complicated shot requirements ie helicopter and crane shots
• Shooting at locations that demand a fee
We can make the most of any budget and generally find a way to get you what you want for your money.
CAN YOU SCRIPT MY WEB FILM OR VIDEO PODCAST FOR ME?
If you want extra help to get your message across on your web film or video podcast then we can provide it. We work with experienced tv scriptwriters who can write the whole web film script for you or just hone up what you have produced if necessary. Costs start at £300 per day
DO I NEED A VOICE OVER ARTIST FOR MY WEBFILM?

We write compelling, professional voice over scripts and voice-overs can be a good way to drive home factual information and important messages.
We can also suggest well known actors/actresses or tv personalities if you require them, and provide you with quotes and voice samples. We also use a fully equipped London sound studio, making it is easy for most London based artists.
Voice over artists cost from £250 per hour
DO I NEED A PRESENTER ON MY WEBFILM?

The advantages of using a presenter for your web films are:

• They can tell a story in a professional manner
• They are great at delivering key information cogently
• They provide a neat intro and outro for your film
• They are great for interviewing staff or spokespersons in an off camera television interview style
• They can provide an interview that looks very professional
• The right face can be a very effective way to engage your audience
All of our directors and cameramen are used to working with on-screen talent and as a company we have good working relationships with agents to ensure you get the right face at the right price.
A-list Presenters cost from £5,000 plus per day
Jobbing Presenters cost from £500 plus per day
CAN I HAVE MUSIC ON MY WEB FILM?

Yes you can have music on your web film and there are three options to think about:
Using royalty free music We have access to a library of royalty free tracks and with 13,000 on offer we usually have no problem finding something cost effective that works to enhance your web film.
Music that is registered with the MCPS/PRS This includes mainstream songs and compositions and we can advise on costs. Prices depend on what material you want to use, for how long and for what purpose.
Original Compositions We work with a number of freelance composers who can deliver you your own version of a favourite track from around £200.

If you would like to know more, please contact us